Presently, we can find a central marketing of the TV rights for the games of the German Football Bundesliga. The marketing rights are held by the German Football League LLC (DFL) which has taken over the rights from the German Football Association (DFB) since the season 2001/2002. The DFL was founded on the initiative of the big clubs to bring in more influence in the assertion of their own interests. Meanwhile the Federal Cartel Office is checking the situation. Should they see the open competition in danger, the games could …