The world of sports is currently driven by television rights. Selling television rights is a major source of revenue for all sports leagues in the world. National Football League (NFL) of the USA is also no exception to this phenomenon. In fact, NFL games are packaged in a number of ways through various media. Several surveys have shown that NFL games are the most keenly anticipated television broadcasts. NFL Sunday Ticket is a kind of repackaging the games through a satellite television channel. Its aim is to allow people who …